我们的洞察

Understanding the impact of COVID-19 on consumer behaviour

We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during the lockdown.

We Are Social’s Monday Mashup #498

Twitch breaks records in Q2, Facebook changes its algorithm to prioritise original reporting, and more in our Monday Mashup.

Why brands need to look beyond aspiration in influencer partners

Our Global Head of Cultural Insights, Lore Oxford examines the recent changes which have taken place in influencer marketing and what brands need to know.

Bringing us closer: social media during COVID-19

GlobalWebIndex examines the changes in consumer behaviour on social media, in response to the global pandemic.

We Are Social’s Monday Mashup #497

Facebook responds to #StopHateForProfit campaign, TikTok launches TikTok For Business, and more in our Monday Mashup.

TikTok 101: Everything you need to know

Join us on Thursday, July 9th, when our team in Singapore will be hosting a virtual masterclass on how brands can get the most out of TikTok.

COVID-19 & the impact on the LGBTQ+ community

Our Head of R&I looks at how the LGBTQ+ community has been impacted by the COVID-19 pandemic and the behaviours which we’ve seen develop as a result.

We Are Social’s Monday Mashup #496

Facebook Gaming debuts monetisation options, WhatsApp Payments kicks off in Brazil, and more in our Monday Mashup.

From Marcus Rashford to Michael Jordan: The evolving role of pro athletes in culture

Our Sport team takes a look at the evolving role of pro athletes in culture as Marcus Rashford becomes a national hero, aged just 22.

#GlobalPrideCrossing: Pride meets Animal Crossing

Our Associate Account Director in Singapore, Benjamin Oi, shares how we partnered with Global Pride host the first international virtual Pride festival on Animal Crossing.

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