Digital 2021 China

Chinese are embracing social media like never before. The number of active social media users in China rose by 110 million in 2020, a 13% increase.

Over 926 million people now buy products online, across all ages. 77% of internet users in the 55-64 age group have purchased something online in the past month.

Search engines and social networks make out the primary platforms to research brands as China’s digital ad spend rose by 10% to $79 billion.

Read the full report to find out more about Chinese consumers’ evolving digital behavior across internet, social media, mobile, and e-commerce.


Digital 2021 China, our annual report on social media and digital trends in China, for social, e-commerce, internet, and mobile usage. Download it for free here.


Check out our global Digital 2021 report to get the latest insights into how people around the world use the internet, social media, mobile devices, and ecommerce, and the key trends that will inform the evolution of marketing.

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An actionable deep dive into emerging socially-led cultural shifts that will impact brands in 2021.
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