When the Finals roll around, half of all NRL fans are no longer excited as their team didn’t make the top eight. They’re out of the comp. The NRL wanted a way to excite and engage fans who no longer had a team to cheer for.
Once your team’s been eliminated, you have every right to jump on another, more successful team. There’s always that other team you have a soft spot for. And that other team you would never in a million years support.