NETFLIX
NETFLIX BIRD BOX CHALLENGE ON TWITCH
BRIEF
Bird Box is one of Netflix’s 2018 key movie titles, where the characters must try and survive in a post-apocalyptic world in which they are unable to use sight. Ahead of its release, our task was to promote the film within Australia in a way that would generate mass awareness, word of mouth and ultimately drive viewership.
INSIGHT
In our research, we identified a strong correlation between fans of the sci-fi/thriller genre and gaming, where people love watching others perform extraordinary feats.