DOMINO'S
@DOMTHECHATBOT
BRIEF
Ensure Domino's was top of mind amongst its tech-savvy target consumers when they were in the mood for a takeaway, and help it stand out as an innovator in a fiercely competitive space.
INSIGHT
Text apps like WhatsApp and Messenger tend to be the main means of communication that connect every generation of the family. We would use this to give Domino's customers back their precious time by creating a fast and efficient ordering service.