Last week's hottest news and trends from Chinese social media and digital space.

Elderly influencers are trending on China’s social media
老年影响者在青年主导的社交媒体中正在流行

Nowadays, many tech companies see the country’s elderly population as a great next big internet consumer segment. That of course, means new opportunities for content and a new pool of talents catering to this group. For example, digital platforms like Latuizu, are producing short videos on Douyin featuring fashionable grandmas that dress gracefully in traditional Chinese outfits which already have gained over 2.9 million followers. The next-gen of netizens is ready.
近日,越来越多的科技公司开始重视中国的老龄群体文化,并且认为老年群体是下一个重要的互联网用户群体之一。针对这一群体的不断涌现,带来的不仅是针对老年人内容创作的新机会,同时新的人才库也将不断增加。例如,数字内容平台Letuizu推出了《时尚祖母》短视频系列,并且在网络上大火。视频中收录了中国的奶奶们身着传统服饰的优雅穿着,吸引了超过290万以上的追随者。可以看出,新一代的网民已经准备就绪了。

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Perfect Diary winning with cultural collaboration strategy
完美日记的文化合作战略

Perfect Diary, the fast-growing Chinese beauty brand, has captured the hearts of young Chinese consumers with affordable prices and clever use of private traffic to cultivate a loyal consumer following. Now, the brand is focusing even more on elevating the brand profile and optimizing customer experience by cooperating with cultural IPs, like the limited-edition lipsticks inspired by the Metropolitan Museum of Arts’ collection of royal paintings. Perfect Diary is an example of Chinese's increasing passion for Chinese culture and arts. JingDaily tells the story of how this young brand began the trend of cultural collaborations.
完美日记作为一家飞速成长的中国美妆品牌,具有其独特的经营模式。它以具有竞争力的价格和创新的私域流量模式培养忠实的消费者群体,牢牢地抓住了年轻人群的消费心智。如今,完美日记更加重视提升品牌形象,并且最大可能优化顾客体验。这一目标通过与大型文化艺术IP的合作得以实现,例如该品牌在2019年与大都会博物馆的文创合作的限量口红系列获得了年轻人的强烈关注。从完美日记的文化艺术联名中显而易见的,中国的消费者近年来对于文化和艺术产品更加热情和渴望。阅读Jingdaily并了解这家年轻品牌如何通过文化联名走向风靡。

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Small restaurants are breaking ties with the Meituan
抵制美团:一些小餐馆断开与该平台的联系

The giant delivery app, Meituan, is receiving complaints from small businesses and restaurants for its high commission fees, requirements for investing in advertising and discounts to get higher on the listings, and more. Now, the owners are exploring alternative routes by using private WeChat groups and friend recommendations. 
电商巨头之一美团公司近日受到了很多来自小型餐饮企业和餐厅的不满。这些企业抱怨,由于高佣金,高广告费以及可以帮助他们在美团列表上获得前位排名的高折扣模式,使得他们越来越难在经营中获利。如今,这些小型企业与餐厅开始探索可以替代的新模式,比如口碑营销,熟人推荐以及通过微信群来获得客户忠实度。

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China’s E-commerce platforms Alibaba, JD.com, Vipshop fined for pricing manipulation
中国电商巨头阿里巴巴,京东与唯品会因定价投诉被罚款

2021 didn't start that well for the Chinese e-commerce platforms Alibaba, JD.com, and Vipshop. All of them have been fined over improperly raising the price of products just before the discount-heavy Double-11 and Double-12 sales festivals. Market regulators announced an anti-trust probe into Alibaba over alleged anti-competition practices. 
2021年的开年对于中国电商巨头来说却不明朗。阿里巴巴,京东与唯品会近日因定价投诉而被中国当局罚款。有消费者投诉称这些平台在刚刚过去的光棍节以及十二月的购物节折扣前不正当提价,违反了规定。同时,市场监管部门宣布了对阿里巴巴反垄断的检查,针对其“选二选一”政策,即商家被迫只能在其平台上销售商品,违反了市场健康竞争的规范。

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Bilibili ’s ends 2020 with a big online gala
星光熠熠的Bilibili跨年音乐会’最美的夜’

The ACGN platform, Bilibili, hosted its yearly New Years Gala, one of the biggest online events of the year, featuring many celebrities and mainstream artists. The event captured Gen Zs by having futuristic AR tech, inspired by Cyberpunk, and a full orchestra playing themes from Marvel. Get a closer look at the event here.
以动画二次元内容为主的平台哔哩哔哩近日举行了一年一度的跨年晚会。晚会作为年度最大盛事之一,邀请了很多国内知名人士和主流艺术家进行表演。晚会不但有赛博朋克为灵感的具有未来感的AR舞台技术,也有以交响乐演奏的漫威英雄主题音乐表演,可谓是高潮迭起。更多晚会有关内容请点击以下链接阅读。

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