Last week's hottest news and trends from Chinese social media and digital space.
Brand-collaborations is uniquely popular in China
We’ve seen several major brand collaborations in the Chinese market, driven by Chinese consumers’ need for unique and innovative products that are culturally relatable, and their expectations of interactive and engaging brand experiences. ChinaDaily explores how this phenomenon may look like in the near future.
Celebrity copycats are selling products on live-streaming platforms
And now for a bit odd news. With the hype of live-streaming in China, we’re starting to see copycats of the biggest live-streamers. One of them, superstar Fan Bingbing which famously sold over 10 million RMB worth of products in minutes during one event back in 2019, is seeing several copycats dressed up as her on live-streaming platforms. Odd indeed.
Suppliers and stores fight back against group-buying discounts
Now when more customers are joining the group-buying hype in the hopes of grabbing great discounts, suppliers and stores are fighting back after increasingly finding themselves losing business to community group buying platforms that are pressuring them to offer more competitive prices to stay in the market.
The new era of Chinese brands
The current success of Chinese brands like Perfect Diary is just the beginning of the rise of Chinese brands that are expected to continue over the next decade. ChinaSkinny list how it all started and what trends we may see from the different Chinese cities.
Pinduoduo goes from selling fruit to investing in agritech
The Alibaba rival, Pinduoduo, which saw its success from selling fruit online, is now investing hard in Agritech. Life in China has become highly digital, and Pinduoduo is now betting that the next digital evolution will happen in agriculture. Read to find out how!