Last week's hottest news and trends from Chinese social media and digital space.
Meituan starts with live-streaming through WeChat
Meituan, one of China’s biggest shopping apps, is, like many others, joining the live-streaming business with a new WeChat mini-program. The new service, called MLive, features live-streams by merchants including hair salons, dental clinics, and beauty parlors.
Amazon will be available on Baidu’s app
Amazon and Baidu are teaming up to make over 20 million of Amazon’s overseas products available directly on Baidu’s app, nicely timed with the upcoming 12.12 sales festival. This is another move for Baidu to expand its e-commerce business.
Live-streaming with fake views and sales are appearing on the surface
Double-11 was dominated by live-streaming which saw a huge number of sales. Now, scandals involving falsified data on major live-streaming are appearing. For example, one session showed that 3.1 million people tuned in to an event featuring several online celebrities. However, it’s reported that only 11,000 were actual viewers, the rest generated by click farms.
Baidu acquires the Chinese live-streaming service YY Live
More live-streaming news! Baidu is acquiring Joyy’s Chinese business of the live-streaming service YY Live. Joyy is regarded as the pioneer in China’s live-streaming industry that also owns the streaming app Bigo Live and short-video app Likee.
Didi launches custom-built EV for ride-hailing
China’s ride-hailing platform, Didi Chuxing, is rolling out the world’s first custom-built EV for ride-hailing. Co-developed together with the automotive manufacturer BYD, these new cars will roll on the biggest Chinese cities in the coming months.