Last week's hottest news and trends from Chinese social media and digital space.

China limits excessive tipping during live-streams
中国将出台政策以限制直播活动中的过度打赏行为

Live-streamers on Douyin received 15.2 billion RMB in the first 6 months in 2020 through gifts from their viewers. Now, the China Association of Performing Arts is proposing to limit excessive tipping during live-streams with a so-called “cool-off period” for big tippers.
2020年上半年,抖音平台主播通过直播间打赏行为获得收入共计15.2亿元。针对此现象,中国演出行业协会网络表演(直播)分会计划出台指导规范,拟通过给打赏用户设立“冷静期”来限制直播间内的高额激情打赏行为。

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Bytedance launches a Game Store
字节跳动推出游戏应用商店

Bytedance is taking another step into the Chinese gaming market with its new mobile game distribution platform, Danjuan. Similar to Steam’s digital game store, Danjuan allows developers to release and test games. One unique thing is that the games are downloaded inside of the game store instead of standalone apps.
字节跳动推出新款休闲类游戏分发平台 “蛋卷游戏”,加速在中国移动手机游戏产业的布局。与STEAM数字游戏平台类似,游戏开发者们可以在蛋卷游戏上发布并对游戏进行测试。通常情况下用户玩游戏需要下载独立的应用程序;在蛋卷平台,用户可以在平台内直接下载使用。

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Bilili launches live-stream recruitment tool for employers
B站开设实时直播招聘通道吸引学生与雇主

Live-streaming has become an increasingly popular tool that employers turned to in order to upgrade their recruitment efforts. The major video-sharing platform, Bilibili, is launching “Campus Recruitment Express”, a live-stream recruitment program to connect students with potential employers.
随着直播行业的爆火,直播逐渐变成了众多企业招聘人才的选择。由于COVID-19的影响,使得校园招募变得复杂。作为国内主流短视频平台,B站为在校大学生和应届毕业生开设了线上实时招聘工具“校园招聘Express“,以直播的形式与雇主进行内容合作,帮助学生们寻找潜在雇主并建立联系,打开了线上招聘的新渠道。

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Hottest live-streamers of 2020
2020年度最热门的直播红人

E-commerce live-streaming has become a phenomenon in China since the outbreak of COVID-19. Who are the hottest live-streamers on platforms such as Taobao, Douyin, and Kuaishou? PanDaily shares the biggest names of 2020 that you need to have an eye on.
自COVID-19爆发以来,人们的生活方式发生改变,电商与直播行业的爆火在中国已经成为现象级事件。那么,在众多电商直播销售平台中,包括淘宝,抖音和快手,谁是今年最有火热的直播明星?在这里,Pandaily为您列举了本年度最受关注的几位电商主播。

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5 big things in Double-11 festival
不可错过的2020年双11购物节大事件

The world’s biggest sales festival is just a few days away - Double-11. This year is extra special with the festival stretching for three weeks and two major sales windows. ChinaSkinny lists the biggest things you should focus on during this year’s festival.
全世界最大的购物盛会-双十一购物节已经近在眼前,即将再一次在今年11月光棍节引爆消费高潮。与往年不同的是,今年的双十一购物盛典即将持续为期三个星期,并且向消费者开设两个主要销售窗口。以下ChinaSkinny将为您解读今年双11购物节的主要事件。

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