Last week's hottest news and trends from Chinese social media and digital space.

Bytedance aims for “middle videos”
字节跳动加码“中视频”

Bytedance is aiming for the next evolution of short-videos with so-called “Middle video” - a newly-minted concept with videos that are longer than a minute but not exceeding 30 minutes - on its platform, Xigua Video. Bytedance is prepared to boost this new type of video by incentivizing creators with 2 billion RMB.
字节跳动的目标是在旗下的西瓜视频平台上,实现短视频的下一个进化,即所谓的“中视频”,这是一种新概念,其视频长度超过1分钟,但不超过30分钟。字节跳动准备通过激励创作者20亿人民币来推广这种新型视频。

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Baidu launches e-commerce channel on its search app
百度在其搜索应用上启动电子商务频道

The search giant Baidu has launched a new e-commerce feature on its app with the attempt to cultivate users’ new habits of search + shopping and creating a closed-loop from discovery to purchase.
搜索巨头百度在其应用程序上推出了一项新的电子商务功能,试图培养用户搜索和购物的新习惯,创造一个从发现到购买的闭环。

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Top 3 trends of young consumer spending in China
中国青年消费的三大趋势

The global market research provider Euromonitor recently published the consumer-driven report How China’s Urban Millennials and Gen Z Live and Spend. JingDaily took the liberty to summarize the top three trends in young consumer spending in China.
全球市场研究提供商Euromonitor最近发布了消费者为导向的报告《中国城市千禧一代和Z世代的生活和消费方式》。精日传媒大胆总结了中国年轻人消费的三大趋势。

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News app Toutiao engage consumers longer than WeChat
新闻应用程序《今日头条》吸引消费者的时间比微信长

A new survey reveals Bytedance’s news app Toutiao engage Chinese consumers longer than Tencent’s WeChat. Users spend an average of 73.4 minutes on Toutiao while WeChat engages its users 60.6 minutes a day.
一项新调查揭示,字节跳动的新闻应用程序《今日头条》吸引中国消费者的时间比腾讯的微信长。用户平均每天花在头条上的时间为73.4分钟,而在微信上的时间为60.6分钟。

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The new online-focused KTV in China
中国全新的在线KTV

KTV has been the number one entertainment in China for decades. So how is it adapting to today’s online world? Today's KTV is incorporating the best of two worlds - offline and only into a truly omnichannel experience. ChinaSkinny brings us to the stage of KTV 2.0.
几十年来,KTV一直是中国最大的娱乐方式。那么,它如何适应当今的网络世界?如今的KTV融合了两个世界的精华——线下和真正的全渠道体验。ChinaSkinny将我们带上KTV2.0的舞台。

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