Inspired by Concept D’s slogan ‘Let Creators Be Creators’ came a campaign where artists were given the tools to express themselves freely, while openly showing their creative process.
启发于自身创作理念“专为创作者而生”,Concept D开展了一项运动,目的是为艺术家提供自由表达自己的工具,还有公开展示创作过程的机会。

No control. Just pure creativity.
This is ‘Creativity Decoded’.
不受限制,只驱于纯粹的创造力。
这就是“创意解码”。

Watch the Case Video right here (Youtube)

Watch the Case Video right here (Tencent video)

We asked renowned artists, studios, architects, and designers to pursue a passion project of their choosing, empowered by ConceptD devices spec’d for high-end visuals and design.
我们邀请了知名艺术家,工作室,建筑师和设计师,在他们灵感迸发到实现的整个过程中,通过使用ConceptD 创意设计PC,激发了他们的创作激情,呈现了最完美的创意作品。

What emerged were breathtaking creations in 2D, 3D, AR and VR.
于是产出了令人惊叹的2D,3D,AR和VR创作。

Finally, the creators revealed how it was done with behind-the-scenes footage, documenting their creative process from conception to completion.
最后,创作者展示了幕后花絮的制作过程,记录了他们从构思到完成的创作过程。

All of this was posted on the ConceptD website and social media platforms, where people could discuss the essence of creativity, and managing to engage millions around the world.
这些都会发布在ConceptD网站上以及社交媒体平台,人们可以在其中讨论创造力的本质…吸引了世界各地数百万的参与者。

30 MILLION VIDEO VIEWS
3000万次视频观看

1.5 MILLION CLICKS
150万次点击

A Red Dot 2020 award-winning digital campaign doesn’t have to be complicated. It can just “Let Creators Be Creators”.
屡获殊荣的2020年红点数字广告系列作品,表达的并没有过于复杂。
 它只是做到了“专为创作者而生”。

The Creators Decoded:
创作者:

Ars Thanea
Gerald Russelman
Zach Lieberman
LAIR
Digital Domain
Joeri Reynaert
Yomagick

The We Are Social Team Decoded:
We Are Social创作团队:

Senior Creative Director: Khlauss Feldhaus
Creative Director: Jason Breen
Copywriters: Tom Johnson, Michael Russam
Head of Design: Vladimir Crvenkovic
Account Director: Nathan Baker
Account Manager: Kristina Knut
Senior Account Executive: Sunny Zhou

Client Decoded:
客户端:
ConceptD (Acer)