Last week's hottest news and trends from Chinese social media and digital space.
Has Chinese Livestream reached its peak?
Have we seen the peak of live-streaming already? A recent report shows the total turnover of top live streamers has plunged by 41% from June to July, even lower numbers than in May. Although the top streamers Viya and Li Jiaqi are still selling well, middle-tier live streamers saw a downward trend.
Pinduoduo is launching mini-program aimed for fashion enthusiasts
Pinduoduo, the giant social group discount app, just rolled out a new WeChat mini-program that focuses on creating an online fashion shopping community, which means it’s going head-on against fashion apps like Xiaohongshu. 17 fashion brands have already joined where fashion enthusiasts can post their favorite items.
No more mukbang videos in China?
Mukbang videos might be something of the past after Chinese President Xi Jinping urged to stop the waste of food. Mukbang or competitive eating has seen a popular following in China where users eat a large amount of food, often throwing it away. Short-video apps like Douyin and Kuaishou have taken measures to stop and ban bad-behaving eating shows.
China’s new digital currency pilot in 3 new regions
China has been in the works to launch their own blockchain-driven national digital currency. Now, its ongoing pilot will soon be rolled out in three new regions: the Beijing-Tianjin-Hebei region, Yangtze River Delta, and the Greater Bay Area. The future of the Chinese Yuan is almost complete.
China’s gamers need to verify with real names
For years, China has been trying to stop kids from playing video games. Now they’re taking a step further by forcing players to log in with their real names. The new system will need to be followed by all games available in China. Right now, anyone under 18 years is limited to 90 minutes gameplay on weekdays and three hours on holidays.