Last week's hottest news and trends from Chinese social media and digital space.

Has Chinese Livestream reached its peak?
国内的直播达到顶峰了吗?

Have we seen the peak of live-streaming already? A recent report shows the total turnover of top live streamers has plunged by 41% from June to July, even lower numbers than in May. Although the top streamers Viya and Li Jiaqi are still selling well, middle-tier live streamers saw a downward trend.
直播目前已经达到了最高峰? 最近的一份报告显示,从6月到7月,顶级直播流媒体的总营业额下降了41%,甚至比5月的数字还要低。尽管顶级直播王者薇娅和李佳琦的销售情况仍然不错,中层直播效益却呈下降趋势。

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https://jingdaily.com/has-livestream-selling-peaked-in-china/

Pinduoduo is launching mini-program aimed for fashion enthusiasts
拼多多即将推出针对时尚爱好者的小程序

Pinduoduo, the giant social group discount app, just rolled out a new WeChat mini-program that focuses on creating an online fashion shopping community, which means it’s going head-on against fashion apps like Xiaohongshu. 17 fashion brands have already joined where fashion enthusiasts can post their favorite items.
占据了庞大的市场折扣的拼多多刚刚推出了一个新的微信小程序,该程序专注于创建在线时尚购物社区,这意味着它将与小红书等时尚应用程序正面对抗。 目前已经有17个时尚品牌加入其中,时尚爱好者可以在其中发布自己喜欢的物品。

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https://technode.com/2020/08/11/pinduoduo-launches-fashion-mini-program-on-wechat/

No more mukbang videos in China?
中国的吃播视频要停止了吗?

Mukbang videos might be something of the past after Chinese President Xi Jinping urged to stop the waste of food. Mukbang or competitive eating has seen a popular following in China where users eat a large amount of food, often throwing it away. Short-video apps like Douyin and Kuaishou have taken measures to stop and ban bad-behaving eating shows.
在中国国家主席习近平宣扬停止浪费食物的理念之后,吃播视频可能要成为过去式。在中国,吃播或饮食比赛很受追捧,博主食用大量食物,经常把食物吐掉。目前,像抖音和快手这样的短视频平台已采取措施,停止和禁止不良吃播表演。

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https://www.globaltimes.cn/content/1197676.shtml

China’s new digital currency pilot in 3 new regions
中国在3个新地区开展新数字货币试验

China has been in the works to launch their own blockchain-driven national digital currency. Now, its ongoing pilot will soon be rolled out in three new regions: the Beijing-Tianjin-Hebei region, Yangtze River Delta, and the Greater Bay Area. The future of the Chinese Yuan is almost complete.
中国一直在努力推出自己的区块链驱动的国家数字货币。 现在,其正在进行的试点计划很快将在三个新区域中推出:北京-天津-河北区域,长三角和大湾区。人民币的未来使命几乎已经要完成。

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https://technode.com/2020/08/17/china-to-expand-digital-currency-pilot-to-3-regions/

China’s gamers need to verify with real names
中国的游戏用户需要使用真实姓名进行验证

For years, China has been trying to stop kids from playing video games. Now they’re taking a step further by forcing players to log in with their real names. The new system will need to be followed by all games available in China. Right now, anyone under 18 years is limited to 90 minutes gameplay on weekdays and three hours on holidays.
多年来,中国一直在努力抑制孩子们玩电子游戏。现在,他们通过强制实行用户实名制登录而实现进一步的发展。新系统将需要在中国提供的所有游戏都遵循。目前,未满18岁的任何人在工作日的游戏时间限制为90分钟,在假日的游戏时间限制为3小时。

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https://www.scmp.com/abacus/games/article/3095509/chinas-real-name-verification-system-games-launch-nationwide-september