Last week's hottest news and trends from Chinese social media and digital space.

Can WeChat’s Channels threaten Douyin and Kuaishou’s dominance?
微信视频号可以威胁抖音和快手的统治吗?

Douyin and Kuaishou have remained the kings of short-video for years. But WeChat’s own short video feature “Channels” has drawn 200 million users in just six months after it was launched. What do you know about this new prince on the horizon?
抖音和快手多年来一直是短视频之王。但微信自己的短视频功能“视频号”在发布后仅六个月就吸引了2亿用户。 你对即将到来的这位“新王子”有什么了解?

Read More:
阅读更多:

https://sg.news.yahoo.com/wechat-short-video-feature-channels-090133981.html

Burberry launches a new social media-focused concept store
Burberry推出了以社交媒体为重点的新概念商店

Burberry just launched what may be the future of in-store experience. How? By harnessing the power of social media interactions. Their new concept store mixes real-life with digital using a WeChat mini program where customers can unlock exclusive content and customized experiences.
Burberry刚刚推出了“未来是什么”的店内体验。怎么体验的呢?通过利用社交媒体互动的力量。他们的新概念商店使用微信小程序将现实生活与数字媒体融合在一起,用户可以解锁独家内容并且定制独家服务。

Read More:
阅读更多:

https://www.essentialretail.com/news/burberry-launches-social-media/

Suning steps into social commerce with Douyin
苏宁携手抖音步入社交商务时代

The major Chinese retailer suning.com is partnering up with Douyin on social e-commerce. Suning is ready to support live-streamed branding and supply chain services so customers can buy products directly from Douyin without leaving the app.
中国主要零售商suning.com正在与抖音合作开展社交电子商务。 苏宁已准备好支持直播流媒体品牌和供应链服务,让客户可以直接从抖音购买产品,而无需离开此应用。

Read More:
阅读更多:

https://www.scmp.com/tech/e-commerce/article/3095449/chinese-retailer-suningcom-partners-short-video-platform-douyin

Superstar Jay Chou generates RMB 20 million in his first live stream
超级巨星周杰伦的第一场直播销售额达到2000万人民币 

Kuaishou aims for more users with the latest collaboration with the Taiwanese superstar Jay Cho who debuted his first live stream on the app. More than 68 million viewers and obtained RMB 20 million in 30 min. Not too shabby.
快手为了吸引更多用户与台湾巨星周杰伦(Jay Cho)展开合作,完成周杰伦在该应用程序中的首次直播。 在线观看人数超过6800万,并在30分钟内获得了2000万元的销售额。直播成绩显著。

Read More:
阅读更多:

https://pandaily.com/jay-chou-obtains-20m-yuan-in-his-first-kuaishou-live-stream/

PUGC or “Professional User-Generated Content” on Douyin
在抖音上使用PUGC或“专业用户生成内容”

Influencers are so last year. What people talk about these days is PUGC or Professional User-Generated Content on Douyin, seemingly creating “casual entertainment” that is done by a team of professionals and close collaboration with a marketing team, giving the illusion that the content is done completely by the individual influencer alone.
去年出现的网红非常的多。如今,人们谈论的是抖音上的PUGC或称为“专业用户生成内容”,这是由专业团队与营销团队密切合作创造出的“休闲娱乐”,让人觉得内容是由网红们独自创作的。

Read More:
阅读更多:

https://jingdaily.com/decoding-professional-user-generated-content-on-douyin/