The new Digital 2020 July Global Statshot report from We Are Social and Hootsuite is out with everything you need to know about the world’s digital space.
We Are Social和Hootsuite的新一期《2020年7月全球数字领域简报》提供了您需要了解的有关全球数字领域的所有信息。

Check the full report here.
点击此处查看完整报告

3.96 billion people use social media today, accounting for roughly 51 percent of the global population. An increase of 10% in the past 12 months.
如今,有39.6亿人使用社交媒体,约占全球人口的51%, 在过去的12个月里增长了10%。

The future still isn’t evenly distributed
未来用户比例仍然会分布不均

Nearly 70 percent of the total population in Northern America uses social media today, compared to just 7 percent in Middle Africa.
如今,北美近70%的人口在使用社交媒体,而中非只有7%。

A vibrant social life
充满活力的社交生活

People are also using a wider variety of social media platforms than ever before. The typical social media user is now a member of almost 9 different platforms.
相比以往,人们现在对于社交媒体的平台有更加广泛的选择。现在,一个典型的社交媒体用户是近9个不同平台的会员。

Facebook continues to dominate our ranking of the world’s most popular social media platforms. However, ByteDance’s short-form video sensation TikTok is still growing rapidly (note that the 800 million figure that we report for TikTok this quarter no longer includes Douyin).
Facebook继续在“全球最受欢迎的社交媒体平台”的排名上占主导地位。 然而,字节跳动的短视频应用TikTok也一直在迅速成长(请注意,本季度提供的TikTok报告中的8亿数值不包含抖音)。

The short-form video market is also hotting up in China, where Douyin (抖音) and Kuaishou (快手) are now tied at 400 million monthly active users.
短视频市场在中国也正在逐渐升温,抖音和快手现在并列拥有4亿月活跃用户。

Beyond video platforms, Sina Weibo has also been growing rapidly, and China’s largest microblogging platform now claims 550 million monthly active users, up by 18 percent (74 million users) over the past 12 months.
除了视频平台之外,新浪微博也一直在快速成长。中国最大的微博平台目前拥有5.5亿的月活跃用户,在过去的12个月里增长了18%(7400万用户)。

Social media is becoming an important role as a source of news.
社交媒体正成为最新消息来源的重要角色。

One of our favorite online activities
我们最喜欢的在线活动之一

The COVID-19 pandemic has also increased social media usage. More than 40 percent of internet users have been spending more time using social media in recent months.
COVID-19也增加了社交媒体的使用量。 最近几个月,超过40%的互联网用户在社交媒体上花费了比以往更多的时间。

The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media.
公司报告指出,社交媒体的用户现在平均每天花费2个小时20分钟的时间在社交媒体上。

More talk and more action
更多交流,更多行动

GlobalWebIndex reports that “staying up to date with news and current affairs” is the single greatest motivator for social media use at a global level.
GlobalWebIndex报告指出,“关注最新消息和时事新闻”是在全球范围内使用社交媒体的最大推动力。

Globally, social networks are now the second most popular destination for internet users looking for information about brands, with only search engines used by a greater number of people.
在全球范围内,除了大多数人都在使用的搜索引擎,社交媒体现在是互联网用户寻找品牌信息的第二大热门平台。

If you want to dig deeper into our complete set of social media numbers, you’ll find them all right here.
如果您想更深入地了解我们完整的社交媒体数据集合,点击这里可查看。