The new Digital 2020 July Global Statshot report from We Are Social and Hootsuite is out with everything you need to know about the world’s digital space.
We Are Social和Hootsuite的新一期《2020年7月全球数字领域简报》提供了您需要了解的有关全球数字领域的所有信息。

Check the full report here.

3.96 billion people use social media today, accounting for roughly 51 percent of the global population. An increase of 10% in the past 12 months.
如今,有39.6亿人使用社交媒体,约占全球人口的51%, 在过去的12个月里增长了10%。

The future still isn’t evenly distributed

Nearly 70 percent of the total population in Northern America uses social media today, compared to just 7 percent in Middle Africa.

A vibrant social life

People are also using a wider variety of social media platforms than ever before. The typical social media user is now a member of almost 9 different platforms.

Facebook continues to dominate our ranking of the world’s most popular social media platforms. However, ByteDance’s short-form video sensation TikTok is still growing rapidly (note that the 800 million figure that we report for TikTok this quarter no longer includes Douyin).
Facebook继续在“全球最受欢迎的社交媒体平台”的排名上占主导地位。 然而,字节跳动的短视频应用TikTok也一直在迅速成长(请注意,本季度提供的TikTok报告中的8亿数值不包含抖音)。

The short-form video market is also hotting up in China, where Douyin (抖音) and Kuaishou (快手) are now tied at 400 million monthly active users.

Beyond video platforms, Sina Weibo has also been growing rapidly, and China’s largest microblogging platform now claims 550 million monthly active users, up by 18 percent (74 million users) over the past 12 months.

Social media is becoming an important role as a source of news.

One of our favorite online activities

The COVID-19 pandemic has also increased social media usage. More than 40 percent of internet users have been spending more time using social media in recent months.
COVID-19也增加了社交媒体的使用量。 最近几个月,超过40%的互联网用户在社交媒体上花费了比以往更多的时间。

The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media.

More talk and more action

GlobalWebIndex reports that “staying up to date with news and current affairs” is the single greatest motivator for social media use at a global level.

Globally, social networks are now the second most popular destination for internet users looking for information about brands, with only search engines used by a greater number of people.

If you want to dig deeper into our complete set of social media numbers, you’ll find them all right here.