Last week's hottest news and trends from Chinese social media and digital space.

618 Mid-year shopping frenzy break sales records
618年中购物狂潮打破销售记录

If you don’t know what 618 is, then it’s time to catch up. The online mid-year shopping festival broke sales records last week, fueled by attractive deals and live-streaming. JD.com generated RMB 269 billion, up 33.6% from 2019’s levels.
如果你不知道618是什么,那么是时候跟上潮流了。在充满吸引力的的交易和直播的推动下,线上年中购物节于上周打破了销售记录。京东创造了2690亿元人民币的收入,比2019年增长33.6%。

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https://kr-asia.com/chinese-shoppers-break-sales-records-during-618-online-festival

WeChat opens up for China’s MCN industry 
微信向中国的MCN行业敞开大门

With the growing influencer economy and monetizing potential behind it, WeChat has invited MCN agencies to register for a soon-to-be-revealed channel that will act as middlemen between brands and KOLs. 
随着影响者经济的增长和潜在的货币化潜力,微信邀请了MCN代理商来注册一个即将开放的渠道,该渠道将充当品牌和KOL之间中间人的角色。

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https://www.campaignasia.com/article/wechat-makes-a-grab-at-chinas-mcn-industry/461762

The start of a new ‘Idol Era’
全新“偶像时代”的开始

Anyone who hangs out on Weibo cannot have missed the trendy talks about China’s current popular ‘Idol Survival Shows’ that are sweeping through the country. Learn everything you need to know about this new era of idol sensation.
任何一个刷微博的人都不会错过对中国目前风靡全国的“偶像生存秀”的热议。查看链接看看你需要知道的关于这个新偶像时代的一切。

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https://www.whatsonweibo.com/chinese-idol-survival-shows-the-start-of-a-new-idol-era/

Finally, you can rename your WeChat username
用户终于可以更改微信号

WeChat’s latest 7.0.13 update unveiled several much-requested features, such as allowing users to change their WeChat ID once per year and send nudges to other users by tapping a profile icon. 
微信最新的7.0.13版本更新发布了一些用户呼声非常高的功能,比如允许用户每年更换一次微信号,以及通过点击个人头像向其他用户发送提示信息。

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https://pandaily.com/wechat-introduces-renaming-nudge-features/

Bytedance takes social e-commerce to the front-seat
字节跳动强推社交电子商务

Bytedance is gearing up on its global e-commerce initiatives. A new business unit will oversee all group-wide e-commerce businesses, and report directly to Bytedance’s CEO.
字节跳动正在加速其全球电子商务计划。一个新的业务部门将负责整个集团的电子商务业务,并直接向字节跳动的首席执行官报告。

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https://jingdaily.com/tiktok-owner-bytedance-puts-social-e-commerce-on-a-pedestal/