David Tsai joins We Are Social as Executive Creative Director
2020年6月18日，上海，以社交媒体为主导的创意广告公司维奥思社上海办公室，日前任命David Tsai为新的执行创意总监。David Tsai作为一位创意领袖，将与维奥思社一起在社交传播中不断探索崭新的创意领域。
SHANGHAI – June 18th, 2020 – Socially-led creative agency We Are Social’s Shanghai office has appointed David Tsai, a multi-award-winning creative leader, as its new Executive Creative Director as they continue exploring new domains of creativity in social communication.
David joins We Are Social Shanghai after some of China's most creative campaigns at top advertising and design agencies including BBH China, J. Walter Thompson, Publicis, and JL Design.
He has worked with leading brands such as Ford, HSBC, SONY, Audi, WWF, combining his background in copywriting together with the ability to use new trends and technologies to find creative solutions with meaningful narratives.
在十五年的职业生涯中，David通过对创意的热情获得了许多重要国际奖项包括：D&AD木鉛筆奖、亚太广告奖、Spike Asia、One Show China等。他最著名的作品包括：世界自然基金会的“Earth Hour Smog Hijack” 和奥迪的“Driver Image”等。
During the 15-year career, his passion for creativity has won him awards at major international shows, such as D&AD Wood, AdFest, Spike Asia, and One Show China to mention a few. Some of his most notable work includes WWF’s ‘Earth Hour Smog Hijack’ and Audi’s ‘Driver Image’.
Pete Lin, Regional Managing Director, North Asia, says, “Clients are looking to us, now more than ever, to provide highly effective creative solutions to their business problems. Adding David to our Shanghai team is our way of showing the industry that we are committed to delivering best-in-class ideas despite the current economic downturn. David is one of the best creative minds in the industry and, lucky for us, also shares our entrepreneurial mindset and our vision to lead the evolution in marketing. With his joining, we have strengthened our capabilities not just in Shanghai but in the entire region.”
David says, “I strongly believe creative ideas only happen when we dare to break out of the status quo and discover the purest reason why we connect as humans. That’s the true value of social insight and social media.”
David will continue developing meaningful and engaging ideas that take leverage of We Are Social’s industry-leading expertise in social media marketing.