创意跨界的执行创意总监加入维奥思社,并致力于与公司一起提供世界一流创意。
David Tsai joins We Are Social as Executive Creative Director

2020年6月18日,上海,以社交媒体为主导的创意广告公司维奥思社上海办公室,日前任命David Tsai为新的执行创意总监。David Tsai作为一位创意领袖,将与维奥思社一起在社交传播中不断探索崭新的创意领域。
SHANGHAI – June 18th, 2020 – Socially-led creative agency We Are Social’s Shanghai office has appointed David Tsai, a multi-award-winning creative leader, as its new Executive Creative Director as they continue exploring new domains of creativity in social communication.

David加入上海维奥思社前,曾在BBH中国、智威汤逊、阳狮、JL Design等顶尖广告与设计公司创造出中国最具有创意的营销活动。
David joins We Are Social Shanghai after some of China's most creative campaigns at top advertising and design agencies including BBH China, J. Walter Thompson, Publicis, and JL Design.

David曾服务过许多一线品牌包括:福特、汇丰银行、索尼、奥迪、世界自然基金会等,他结合自身文案背景,运用新趋势和新科技来找到具有意义的表现形式及创意来解决方案。
He has worked with leading brands such as Ford, HSBC, SONY, Audi, WWF, combining his background in copywriting together with the ability to use new trends and technologies to find creative solutions with meaningful narratives.

在十五年的职业生涯中,David通过对创意的热情获得了许多重要国际奖项包括:D&AD木鉛筆奖、亚太广告奖、Spike Asia、One Show China等。他最著名的作品包括:世界自然基金会的“Earth Hour Smog Hijack” 和奥迪的“Driver Image”等。
During the 15-year career, his passion for creativity has won him awards at major international shows, such as D&AD Wood, AdFest, Spike Asia, and One Show China to mention a few. Some of his most notable work includes WWF’s ‘Earth Hour Smog Hijack’ and Audi’s ‘Driver Image’.

维奥思社北亚地区总经理Pete Lin表示:“如今,客户比以往任何时候都更期待我们为他们的业务问题提供高效的、创造性的解决方案。我们通过邀请David加入维奥思社上海团队,向行业展示:尽管目前经济不景气,我们仍致力于提供一流的创意。David是广告行业中最有创意的人才之一,幸运的是,他和我们有着相同的企业观念和引领市场营销发展的愿景。他的加入不仅增强了我们上海团队的能力,也有益于整个地区的能力提升。”
Pete Lin, Regional Managing Director, North Asia, says, “Clients are looking to us, now more than ever, to provide highly effective creative solutions to their business problems. Adding David to our Shanghai team is our way of showing the industry that we are committed to delivering best-in-class ideas despite the current economic downturn. David is one of the best creative minds in the industry and, lucky for us, also shares our entrepreneurial mindset and our vision to lead the evolution in marketing. With his joining, we have strengthened our capabilities not just in Shanghai but in the entire region.”

David表示:“我坚信,当我们敢于打破常规以及寻找人们内心深处的共鸣时,好的创意想法就会出现。这才是社交洞察力和社交媒体的真正价值。”
David says, “I strongly believe creative ideas only happen when we dare to break out of the status quo and discover the purest reason why we connect as humans. That’s the true value of social insight and social media.”

David将善用维奥思社在社交媒体营销方面的行业领先优势,创造更多有趣的创意作品。
David will continue developing meaningful and engaging ideas that take leverage of We Are Social’s industry-leading expertise in social media marketing.