Last week's hottest news and trends from Chinese social media and digital space.
WeChat rolls out credit scoring system
WeChat has rolled out its own credit system, rivaling Alipay’s Sesame Credit. Named "WeChat Pay Score", users are given a score based on their spending habits, which is supposed to show how creditworthy they are. Higher the score, the better perks and offerings, such as deposit-free rentals, coupons, and small loans.
Hangzhou wants to track drinking and smoking habits
Ever since the COVID-19 outbreak, China has used health QR codes to combat the spread of the virus. Now, the Chinese city Hangzhou is considering taking things further by tracking people’s lifestyle habits such as smoking and drinking habits.
Chinese Gen Z and their World-weariness
The Weibo hashtag “Savory World-weary Makeup” (#盐系厌世妆#) has been gaining constant attention from trendy Gen-Z users, reflecting the “world-weariness” of Chinese youth. From dark emo-style makeup to punk-inspired street fashion, this subculture, popularized by Billie Eilish, is gaining traction in China. Jing Daily deep dives into the subject.
It’s all about live-streaming on China’s midyear shopping festival 618
China’s midyear shopping festival 618 has started! 2 billion RMB of sales in its first 90 minutes. On June 18 (thus the name 618), e-commerce sites will take advantage of live-streaming to sell their products. For example, Alibaba will invite 300 celebrities including singers and actors on Taobao Live. Get ready!
Bytedance gives up on news aggregator app Topbuzz
Bytedance has halted updates for Topbuzz, its global replica of Jinri Toutiao - China’s biggest news aggregator app. Topbuzz has 36 million MAUs, but only 20,000 people downloaded it last month globally. Bytedance is known as an “app factory” that releases many different apps to see which ones stick in the market, so this move is not totally unheard of.