Last week's hottest news and trends from Chinese social media and digital space.
WeChat created 29 million jobs last year
WeChat has a central role in China, connecting everyone in the country. But even more fascinating, the messaging app helped create 29 million job opportunities last year within its ecosystem, which includes mini-programs and WeChat Pay.
ACGN platform Bilibili is becoming the next target for fashion brands
Bilibili, the popular ACGN app, is standing out among the social media rivals with its authentic youth culture focus, extremely loyal fans, and high user engagement. 80% of its users are Gen Z, so naturally, fashion and beauty brands are turning their heads towards this relatively new platform. Learn more about how brands can approach Bilibili’s users.
Papi Jiang sparks feminist debate for giving son her husband’s surname
Papi Jiang, who has become a role model for female empowerment in China, received online backlash for giving her newborn son her husband’s surname. Can you be a feminist and let your kids inherit your husband’s family name rather than yours? This question became a hot topic on Chinese interwebs.
Complaints grow for products sold from live-streaming
No one has missed the explosive popularity of live-streaming in China. The volume of sales from live-streamed campaigns over the holiday this year was 4.7 bigger than in the same period last year. As the popularity grows, complaints are piling up for products bought from live-streaming sellers.
Short-video App Kuaishou sues Douyin
China’s second-biggest Short-Video App, Kuaishou with 300 million users, sues rival Douyin for ‘Unfair Competition’. Kuaishou is suing Douyin, the Chinese version of TikTok, for “interfering” with search results on a third-party app store. The case is now under investigation.