Last week's hottest news and trends from Chinese social media and digital space.
Order burgers while shopping with JD’s new mini-programs
JD.com, one of the biggest e-commerce platforms in China, wants to keep its customers longer inside its app by launching mini-programs, thus joining apps like WeChat and Alipay. These “apps within an app” will make it possible for users to order burgers, rent cars, and more without the need to leave the app.
Older users turn to delivery apps
The lockdown stopped people to buy food outside, and instead, they turned to food delivery apps. Since the lockdown, delivery apps are seeing a new wave of customers, specifically from middle-aged and elderly customers. According to the delivery app, Meituan, 36% and 31% of new users in the two weeks after a return to work in late February were people in their 50s and 40s respectively.
Douyin and LaLiga partnering up
The Spanish football league is joining Chinese TikTok after a “first of its kind” deal which will allow LaLiga’s content to reach a greater number of fans and increase the visibility of their clubs in China utilizing TikTok’s technology.
ByteDance is rebranding old wiki site
ByteDance is pushing further into the search market with the launch of a revamped 15-year-old online encyclopedia site under its own brand. Toutiao Baike, previously named Hudong Baike, is another example of how ByteDance is escalating the rivalry against Baidu in the search engine market.
Suning is launching a Pinduoduo clone
Chinese omnichannel retailer Suning.com is targeting bargain-seeking consumers by launching a clone of Pinduoduo, the rising star in Chinese e-commerce. The app will be launched end of May as an attempt to build Suning’s online shopping ecosystem, and further fan the contentious competition in the e-commerce sector.