The world has changed dramatically over the first three months of 2020, with the COVID-19 pandemic impacting almost every aspect of our lives. These changes have been clearly evident in the world’s digital behaviors too, especially as billions of people turn to connected devices to help them cope with life and work under lockdown.
Key headlines in this quarter’s report include:
■ Big jumps in digital activity, especially in countries that have seen the strictest lockdowns
■ Significant increases in social media use, with video calling taking center stage
■ Accelerating adoption of e-commerce, particularly for grocery shopping
■ An increase in the amount of time spent playing video games and watching esports
■ Some unexpected opportunities for digital advertisers
Global digital adoption still growing
DataReportal analysis indicates that 4.57 billion people now use the internet, an increase of more than 7 percent since this time last year. Social media users are growing even faster, up by more than 8 percent since April 2019 to reach 3.81 billion today. Two-thirds of the world’s population, or 5.16 billion, uses a mobile phone today.
Use of social media surges
Almost half of the internet users (47 percent) in surveyed countries say they’ve been spending longer using social media, while roughly half of these users (23 percent) say they’ve been spending “significantly” more time using social media compared to their pre-lockdown behaviors.
App Annie also reports that the amount of time people spend using Snapchat and TikTok has grown considerably over recent weeks, while Reddit has also reported increases of 20-50% in traffic to subreddits related to business, finance, news, education, travel, and sports.
App Annie还报告称，最近几周，人们在Snapchat和TikTok上花的时间大幅增加，而Reddit上与商业、金融、新闻、教育、旅游和体育相关的看板流量也增加了20% -50%。
Advertisers can now reach more than 2 billion people on Facebook
The latest numbers published in Facebook’s self-service advertising tools reveal that advertisers can now reach more than 2 billion people around the world on the company’s core platform – the first time we’ve seen audience numbers reach this milestone during our ongoing tracking.
Facebook’s ad planning tools indicate that users have been clicking on more adverts on the platform in recent weeks compared to the end of 2019, both relatively and absolutely. The platform’s latest data show that the typical global Facebook user clicked on a median of 13 adverts in March 2020, up from December 2019’s median of 12.
Organic social increases too
Commenting activity appears to have increased over recent weeks, with Facebook’s tools reporting that the typical global user made a median of 6 comments during March 2020, compared to a median of 5 in December 2019. Women between the ages of 35 and 64 are considerably more likely to post a comment than users in any other demographic group.
Games are a top choice for a world on lockdown
In total, mobile users downloaded more than 13 billion games during the first three months of this year and spent close to US$17 billion dollars on mobile games and in-game purchases during the same period – a 5 percent increase on spends in the last three months of 2019.
The world turns to e-commerce during lockdowns
At a country level, China has seen the greatest increase in the amount of time that people have been spending shopping online, which is all the more impressive when we consider that China already has some of the highest rates of e-commerce adoption in the world. Ecommerce websites currently account for 6 out of the world’s top 20 ranked websites, 5 of these are Chinese e-commerce sites.
Consumers also seem open to continuing with some of their new online habits. Research from Kantar found that 42 percent of people in China who started shopping online for the first time during the country’s recent lockdown expected to continue with a combination of online and offline shopping once the lockdown had been lifted.