Last week's hottest news and trends from Chinese social media and digital space.
Niche influencer categories on the rise in China
People in China have been spending more time with their phones at home recently for obvious reasons. But perhaps less obvious, people are diversifying into new content and getting hooked on new niche influencer categories. Take a look at some of those niche categories that are on the rise which every brand should know about.
Lockdown boosts dating app popularity
The self-isolation during COVID-19 has boosted the need for finding love online through dating apps. Tantan, China’s biggest dating app, saw an increase of over 30% in average time spent on the app during February and a 60% surge during the peak hours. Will dating apps keep being hot?
Huawei releases AR Maps
Everything gets more fun with AR, or at least if you ask Huawei, who released its new AR Maps intending to offer an earth-level, evolving, new digital world that seamlessly integrates with reality. The map displays information about landmarks, and even have animated characters populating the augmented world. Check how it works here.
Tesla opens a Tmall store, but not for selling cars
With more car dealers in China turning to live-streaming to promote sales, Tesla is following suit. Not only it will live-stream on Tmall for eight straight days, but will also offer all sorts of Tesla merchandise, and the opportunity to test-drive the new Model 3 for 1 yuan.
Robot taxi pilot program soon in Shanghai
Autonomous taxis are not just a Sci-fi dream anymore, but soon reality when Didi and AutoX are both about to launch their own autonomous ride-hailing pilot projects in Shanghai in May. What’s next, robot dog walkers?