Last week's hottest news and trends from Chinese social media and digital space.

Niche influencer categories on the rise in China
利基影响者类别在中国崛起

People in China have been spending more time with their phones at home recently for obvious reasons. But perhaps less obvious, people are diversifying into new content and getting hooked on new niche influencer categories. Take a look at some of those niche categories that are on the rise which every brand should know about.
由于显而易见的原因,中国人最近宅在家中花费在手机上的时间增加了。但也许不太明显的是,人们正在使新的内容多样化并且着迷于新的利基影响者类别 。看一下每个品牌都应该了解的那些正在崛起的利基类别。

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https://jingdaily.com/niche-influencer-categories-on-the-rise-in-china/

Lockdown boosts dating app popularity
隔离大幅提升交友应用程序的热度

The self-isolation during COVID-19 has boosted the need for finding love online through dating apps. Tantan, China’s biggest dating app, saw an increase of over 30% in average time spent on the app during February and a 60% surge during the peak hours. Will dating apps keep being hot?
疫情期间的自我隔离使通过交友软件寻找爱情的需求大大提升。探探,中国最大的社交软件,见证了用户在2月份的平均使用时间增长了30%,在高峰时段的使用时间增长了60%。交友软件的热度会一直持续下去吗?

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http://global.chinadaily.com.cn/a/202004/17/WS5e98e8c3a3105d50a3d16ca9.html

Huawei releases AR Maps
华为发行AR地图

Everything gets more fun with AR, or at least if you ask Huawei, who released its new AR Maps intending to offer an earth-level, evolving, new digital world that seamlessly integrates with reality. The map displays information about landmarks, and even have animated characters populating the augmented world. Check how it works here.
借助AR,一切都会变得更加有趣,至少你问刚刚发行了全新AR地图,意在提供一个在全球层面与现实无缝融合并不断发展的新数字世界的华为,它们会这么认为。该地图显示了地标信息,甚至还包含了增强画面感的动画角色。来看看它是怎么运作的。

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https://cntechpost.com/2020/04/08/huawei-releases-ar-maps-available-only-for-p40-series/

Tesla opens a Tmall store, but not for selling cars
特斯拉开设天猫店,但不销售车

With more car dealers in China turning to live-streaming to promote sales, Tesla is following suit. Not only it will live-stream on Tmall for eight straight days, but will also offer all sorts of Tesla merchandise, and the opportunity to test-drive the new Model 3 for 1 yuan.
随着越来越多的中国汽车经销商转向通过直播来促进销售,特斯拉也紧随其后。它不仅将连续8天在天猫上直播,还会提供各种特斯拉的商品,并有机会以1元的价格试驾全新Model 3的机会。

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https://www.scmp.com/tech/article/3080395/tesla-opens-tmall-store-sells-us50-coat-hooks

Robot taxi pilot program soon in Shanghai
机器人出租车试点项目即将在上海开展

Autonomous taxis are not just a Sci-fi dream anymore, but soon reality when Didi and AutoX are both about to launch their own autonomous ride-hailing pilot projects in Shanghai in May. What’s next, robot dog walkers?
自动驾驶出租车不再只是一个科幻梦想,它即将成为现实。今年5月,滴滴和AutoX将在上海合作推出自主叫车试点项目。接下来是什么,遛狗机器人?

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https://technode.com/2020/04/14/exclusive-didi-and-autox-are-launching-robotaxi-pilot-programs-in-shanghai-in-may/