This week's latest news and trends from Chinese social media.
Ads embedded in our favorite movies - Is this the future?
Tencent has partnered up with the AI company Mirriad to test embedding ads into objects and backgrounds within the video you’re watching. Is the main actor holding a cup of coffee? Why not add a logo or ad directly on the cup, seamlessly. Will we see this in upcoming movies and series?
Low-tier cities are luxury brands’ new cash cow.
What do you know about the consumers from low-tier cities? They represent 35% of the total luxury consumers in China; incomes are growing at a faster rate than first-and-second-tier cities, and they are more inclined to purchase products based on word-of-mouth and KOL recommendations. This is the consumer segment brands should have their eyes on.
Get product recommendations directly from the videos on TikTok.
Douyin, known as TikTok outside China, has introduced a reverse-image search tool that enables users to find in-video products such as clothing, which they can then purchase directly within the app. Get product recommendations directly from your favorite videos, a hit or miss?
抖音，在海外被称为 TikTok, 它推出了一个图像反向搜索工具，这个功能可以让用户直接在应用软件上购买到视频中的推荐产品，比如服装。在抖音视频中能够直接购买到推荐产品，是突破还是失败？
How Alibaba is embracing Generation Z.
From consumers to creators, Alibaba is serving Generation Z as an incubator for creative talents, and a content marketing engine for those who care about the experience rather than the price tag. How should you interact with this massive consumer group?
The Chinese review app Xiaohongshu, or RED, returns to Chinese Android stores after a 3-month ban.
The popular app with over 100 million users where people can share product reviews and shopping experiences, has returned to Android stores. It was banned before due to fake reviews and malicious content. Famous to sell out products every time a celebrity reviewed them, how will the app impact the Chinese E-commerce space?