和男神通话,看女神卸妆,在这个营销广告无处不在的时代,没点弹眼落睛的手法,很难再杀出一条血路。

You won’t believe your ears when Kris Wu calls you privately. You won’t believe your eyes when Ning Chang removes all her make-up. Witness creative social ideas in action.

 

We Are Social 大中华区董事总经理 Pete Lin亲自推荐以吴亦凡与张钧甯为主角的两大营销广告。其中,#不完美的完美#作为We Are Social经典案例,直观地向大家展示了如何通过一次市场营销活动重塑品牌形象,甚至重新定义“完美女性”,推动当代对女性重新审视完美的定义。

Pete Lin, Managing Director of We Are Social for the Greater China region, recently provided two campaign examples for the China Connect Forum. In particular, the Esprit #ImPerfect# campaign revealed how creative social ideas can transform a brand’s image. The campaign redefined the concept of a “Perfect Women” and proved to be one of the most successful for We Are Social China.

 

更多干货,戳开视频就能了解。

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