We help brands to listen, understand and engage in conversations in social media.
我们帮助品牌倾听消费者的声音,理解并通过社交媒体进行有效的互动与沟通 。

Consultancy

We help you understand the impact that social media is having on your organisation and work with you to implement the changes that need to be made as a result. We develop overall social media strategies, provide bespoke training, help specify and recruit for social media roles, design and implement listening and responding programmes, advise on crisis planning and provide ad-hoc social media consultancy and advice.

品牌咨询

我们帮助您了解社交媒体对公司和品牌的影响。我们拥有完整的社交媒体策略, 为您提供量身定制的品牌咨询。从社交媒体上的品牌定位、客制化的管理方式、到基于社交媒体而设计出与消费者沟通的专业反馈渠道,甚至是社交媒体上的危机公关,我们都将提供完整的咨询建议。

Research & Insight

We help you listen to conversations throughout social media relevant to your brand, products, services, competitors and sector. Through conversation audits, influencer research or ongoing social media monitoring, we help you understand not just the volume and topics of these conversations, but more importantly, the underlying issues and sentiments, the influencers driving the conversations and what actions to take as a result.

研究& 洞察

我们在社交媒体上对您的品牌、产品、服务、竞争对手甚至是行业动向,进行全面的追踪与了解。透过有效的工具监测社交媒体, 追踪研究社交媒体上意见领袖与热门资讯,我们不仅帮助您了解这些话题内容的真实声量,更重要的是为您分析隐藏在这些网络话题背後的消费者洞察及原因,找出最有效的意见领袖,为您提供促发人们行动的专业策略。

Engagement

We help you engage in social media by having meaningful conversations with people and igniting positive word of mouth. We do this through influencer campaigns, conversation platforms, advocacy programmes, community building and management, social applications, conversation response and reputation management.
In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media. With an international team and a network of partners, we work with clients worldwide on global, regional and local projects.

社交媒体互动

我们为您在社交媒体上与消费者建立真正有意义且高效的沟通,通过点燃网络话题的热度以获得积极正面的口碑传播效应。为此,我们对社交媒体一直保持着高敏感度且灵活运用:意见领袖、建立沟通平台、推广方案、创建和管理网络社群、社交媒体应用、话题反馈和品牌知名度管理,以达到与消费者建立高效的沟通。
在所有这些专业领域里,我们把对于品牌的深层认识、战略的市场营销、创意解决方案以及专业高效的网络分析技术整合在一起,都是为了能够敏锐的感知社交媒体并引领品牌前进。我们有一个国际化的团队和合作伙伴网络, 我们协助在世界各地的客户去达成他们的品牌推广,无论是全球性、区域性或当地的项目。