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Why brands shouldn’t waste the potential of talent with personality

Mobbie Nazir examines McDonald's new partnership with rapper, Saweetie to demonstrate why personality is so important when working with talent.

We Are Social’s Tuesday Tweakup #47

Instagram launches ads in Instagram Shops, TikTok expands Shopify partnership, and more in our Tuesday Tweakup.

We Are Social’s Monday Mashup #551

Snapchat launches Trends, Facebook unveils most popular posts, and more in our Monday Mashup.

Level up your gaming knowledge, PT 3: Crafting a winning esports campaign

Featured | 19 8月 2021

In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans compare to other gaming audiences.

We Are Social’s Monday Mashup #550

Reddit launches video feed for iOS, Twitter debuts a new font, and more in our Monday Mashup.

We Are Social’s Monday Mashup #549

WhatsApp launches disappearing photos and videos, Twitter Spaces now lets you invite co-hosts and more, in our Monday Mashup.

D&AD New Blood Awards: Why They Matter

Senior Writer Seun Areoye writes about his experience as a judge for D&AD's annual New Blood Awards.

Dyslexia and a career with words

Our Interim Head of Editorial, Sarah Hecks, discusses how companies can actively champion dyslexics by celebrating their differences.

We Are Social’s Monday Mashup #548

YouTube ad sales hit $7bn, Pinterest delivers on profit but user numbers dwindle, and more in our Monday Mashup.

Life beyond the third-party cookie: What brands can do next

Our Global Head of Media, Brittany Wickerson, shares her key recommendations for brands struggling with the thought of a post-third-party cookie world.

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