Facebook Gaming debuts monetisation options
Facebook Gaming has unveiled two new updates aimed at helping video creators monetise their content. Those who have reached at least 250 ‘returning weekly viewers’ (part of the Level Up programme) will now be able to access Fan Subscriptions, enabling fans to pledge a monthly donation. Partnered gaming creators now have access to Live Ads, including formats such as pre-roll and mid-roll ads, and image ads below the livestream video.
Facebook reveals how it aims to support the Black community
Facebook has outlined several steps it is taking to support the Black community going forward. These include investing $100 million to support Black-owned businesses, non-profits serving the Black community and Black content creators. They will also aim to reach one million members of the Black and Latinx communities (over the next three years) with free digital skills training, and more.
Instagram teams up With The Trevor Project
Instagram has announced a new partnership with The Trevor Project – nonprofit focused on suicide prevention efforts for LGBTQ+ youth – and a host of features to mark LGBTQ+ Pride Month. The new updates include a Sticker pack created in partnership with LGBTQ+ artists, Pride-themed augmented reality effects, and The Trevor Project’s 10 self-care tips for LGBTQ+ youth (shared on the @instagram page).
Instagram adds new content and features for Juneteenth
Instagram detailed several content initiatives and other features to mark Juneteenth – a holiday marking the emancipation of those who had been enslaved in the United States – including an animated short created by the Love Watts artist collective will detail the significance of the holiday, and a new collection of augmented reality effects designed by Black AR creators. Instagram has also teamed up with three Black artists on a series of Juneteenth Stickers that will be available throughout the month of June.
WhatsApp Payments kicks off in Brazil WhatsApp has kicked off the first countrywide rollout of its new Payments feature. People in Brazil can send money securely or make purchases from local businesses without leaving their chats in the Facebook-owned messaging application. Payments are enabled by Facebook Pay, and WhatsApp said that the goal is to enable people to use the same credit card information across Facebook’s family of apps in the future.
YouTube (re)launches BrandConnect
YouTube has announced that its influencer marketing platform, FameBit, will now be called YouTube BrandConnect, following the news of the planned closure of its self-service website (due to take place on July 31, 2020). The platform will, however, remain open to eligible creators in the US with over 25,000 subscribers and will focus on the full-service side of its offering, which aims to match creators with brands and provide end-to-end campaign management and delivery.
Global Pride comes to Animal Crossing
In support of Global Pride 2020, taking place on 27 June 2020, our team in Singapore partnered with Global Pride to present #GlobalPrideCrossing, the first international virtual Pride festival to be hosted on Animal Crossing. The specially-built Pride island will showcase activities such as a rainbow march, a message board, a hall of fame, a club and a catwalk, as well as a range of Pride-friendly clothing options that can be worn in the game.
