Last week's hottest news and trends from Chinese social media and digital space.

WeChat adding paid content feature
微信添加付费阅读功能

WeChat accounts who want to make an extra buck will have the chance to add a new Paywall feature for selected or all content. Let’s see if exclusive content on WeChat will be the next trend in 2020.
想要赚钱的微信账户将有机会为特定内容或所有内容添加新的付费专区功能。让我们看看微信上的独家内容是否将成为2020年的下一个趋​​势。

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https://technode.com/2020/01/15/wechat-rolls-out-paywall-feature-for-official-accounts/

Alibaba wants you to make money on promoting products to others
阿里巴巴希望你通过向他人推广产品来赚钱

Alibaba recently launched Taoxiaopu, a new platform that encourages its 693 million users to become dropshippers - middlemen who make a small commission on convincing users to buy specific products available on Alibaba’s marketplace. Is it a move that can beat the discount marketplace Pinduoduo or will it backfire?
阿里巴巴最近推出了一个名为“淘小铺”的新平台,该平台鼓励其6.93亿用户成为直接托运人 - 中间人,目的是说服用户购买阿里巴巴市场上的特定产品。这一行为能打败打折市场拼多多还是会适得其反?

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https://www.nasdaq.com/articles/alibabas-latest-assault-on-pinduoduo-could-backfire-2020-01-10

Mini-program is ramping up its e-commerce capabilities
小程序正在增强其电子商务功能

Users spent 800 billion RMB through its various mini-program in 2019, a 160% increase from the year before. WeChat is now adding more services such as live-streaming to make it more e-commerce friendly.
2019年,用户通过其各种小程序花费了8000亿元人民币,比上年增长160%。微信现在正在添加更多服务,例如直播,以使其对电子商务更加友好。

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https://www.scmp.com/tech/big-tech/article/3045430/wechat-mini-programs-are-becoming-lot-more-important-tencent

Advertisers love Video
广告商钟爱视频

Video sites were the third highest-grossing platforms for advertisers in 2019, with 12.5% of the market share, even bigger than news sites. Video apps like Douyin and Kuaishou are killing it out there.
视频网站是2019年广告商收入第三高的平台,占市场份额的12.5%,甚至比新闻网站还要大。像抖音和快手这样的视频应用正在将其淘汰。

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https://www.abacusnews.com/culture/video-now-more-lucrative-chinese-advertisers-news-sites/article/3046204

WeChat’s new emojis are here
微信的新表情符号在这里

What do we all need for the new year? Emojis, that’s right! WeChat just introduced some new ones. Among them, you find a watermelon-eating emoji, a gangster-emoji, and the Doge. Read why they were added.
新的一年我们都需要什么?表情符号,对!微信刚刚引入了一些新的。在其中,你会发现吃瓜表情符号,狗头等。一起阅读添加它们的理由。

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https://www.whatsonweibo.com/wechats-new-emoji-are-here-including-a-watermelon-eating-and-doge-one/