Friday Forum – We bring the hottest questions from the Chinese Social & Digital space to our brightest minds.
周五论坛——让中国社交与数字领域最热门的话题碰撞出思维火花

Who’s your favorite influencer and why?
你最喜欢的影响者是谁?说说你的理由

Lucie Wong

Communication Strategist / We Are Social

这个问题很难回答。我没有最喜欢的意见领袖,但有一位我非常尊重的人 – Gigi Gorgeous。
她是一位跨性别意见领袖,前身名为Greg。她在2008年开始职业。
当时,YouTube的系统还算是很简单。十几岁的时候,我们经常喜欢在YouTube上挖掘无聊的视频,就这样发现了她的频道。
无论她提倡什么样的审美标准,Gigi勇敢地公布她的身份。这需要很多的自我理解和勇气,所以我非常尊重她。
哦,她最近嫁给了Nats Getty! 超级为她高兴。

Ok, this is a difficult one, I don’t have a favorite influencer but there is one I respect highly – Gigi Gorgeous.

Formally known as Greg, she’s a transgender woman that started her career on YouTube back in 2008. YouTube’s algorithm back then was far less sophisticated. As teenagers, we had loads of fun digging up random videos, and she popped up.

Regardless of the beauty-ideal she advocates, Gigi owned up to who she is and openly made that choice. This takes a lot of self-understanding and courage, and I highly respect that. Oh, and she got married recently to Nats Getty! Super happy for her!

Youtube: Gigi Gorgeous 

Michael Russam

Copywriter/ We Are Social

Binging with Babish(又名 Andrew Rea)是一位YouTube上的的美食达人。他的粉丝数已经够大,让他能够通过他的平台来营销品牌和产品。 我选择他的原因是:
1)他推销产品赞的方式很有雅致,每次都确保产品很自然地融入高质量的内容。
2)他的内容很棒 - 制作精巧,内容丰富且有趣。即使你从不做饭也会喜欢。我几乎从来也不做饭。
3)他的背景也很引人注目 - 他刚开始是一位设计师,过后辞去了工作,通过创建一个YouTube频道来专注于他对美食的热情。他会经常会创造从著名的电影和电视节目中的可笑的菜肴 。

Binging with Babish - aka Andrew Rea - is a food YouTuber whose following has gotten large enough for him to market brands and products through his videos. I chose him because:

1) He incorporates his product sponsorships into his content very tastefully, assuring that they fit naturally into a piece of quality content.

2) His content is great - slickly produced, informative and fun to watch. Even if you never cook, which I barely do.

3) His story, without getting too cheesy about it, is compelling too - he was a designer that quit his job to focus on his passion for food by creating a YouTube channel where he'd recreate sometimes ridiculous dishes from famous movies and TV shows.

Youtube: Binging with Babish

Elena tan

Copywriter / We Are Social

如今,谁不是网红?所以,如果这个问题就像当今社会中对于网红的定义范围那样广泛,我想说我最喜欢并且受人尊敬的网红之一就是Ton Mak aka FLABJACKS。从逃避现实的涂鸦开始,很快就变成了一个完整的世界:一个丰富和奇怪的民间世界,充满了世俗和生机的东西。迄今为止,他已经和Gucci, Lexus, Nike和Swatch等世界各地的品牌合作,在整个亚洲,欧洲和美国树立了独特而多彩的标记。

Nowadays, who isn’t an influencer? So if this question is as broad as what defines an influencer in today’s society, I’d say one of my favorite and well-respected influencer is Ton Mak aka FLABJACKS. What began as escapist doodles quickly turned into its own fully formed world – a world of corpulent and odd folk, and quirky inanimate thingamajigs brought to life. To date, FLABJACKS has collaborated with brands around the world including Gucci, Lexus, Nike and Swatch, making its distinctive and colorful mark throughout Asia, Europe and the USA.

Instagram: @Flabjacks

Eleanor Jane Hall

Content Creator/ We Are Social

我最喜欢的网红是Ingrid Nilsen。她最开始是一个关于化妆和生活时尚的博主,但是渐渐地内容变得更加有意义。她现在正利用自己的影响力公开表达现实世界中会有的问题,包括性别平等,卫生棉条税和心理健康。我相信她知道影响力来源于责任,并且正在积极努力以自己拥有的力量做出好的改变。

My favorite influencer is Ingrid Nilsen. Her channel began as a make-up and lifestyle vlog, but I’ve seen it mature into more meaningful content. She is now using her influence to speak about real-world issues including gender equality, tampon-tax and mental health. I believe she understands that influence comes with responsibility and is actively working to make positive changes with the power she has.

Instagram: @Ingridnilsen
Youtube: Ingrid Nilsen

Charlie Willmott

Content Creator/ We Are Social

你如何在15秒内快速吸引你的观众? 这是Shieldfive 在社交平台Instagram发出短视频之前一直在思考的问题。他们通过15秒的视频和虚构的新闻报道创作了一个引人入胜的侦探故事。观众能够在闲暇观赏视频, 同时从文章中领会到额外的信息。这样短平快的叙述方式让观众不断去查阅他们的界面,以防错过任何的更新。

How do you grip an audience in just 15 seconds? This is the question shieldfive asked themselves when they set out to make a short film on Instagram. They created a captivating detective story through 15-second videos and fictional news articles. People were able to absorb the film in their leisure while learning extra information from the written posts. This long-form narrative in a short-form format, made you want to keep checking their page to catch any new posts.

Instagram: @Shieldfive

Alexander Swift

Social Media Planner/ We Are Social

Indigo Traveler是Youtube上的一位视频内容创造者, 他的视频主要展示在全球各地小众冷门景点的旅游经历,视频不仅展示积极的一面,也涵盖了那些在不同文化,背景下所产生的尴尬,糟糕的体验。他是一名普通人,甚至有点笨拙,有着一般的编辑能力和形象。但是即使如此,他还是创作出了一些能引起共鸣,让人上瘾的旅行系列视频。让我们一起欣赏!

Indigo Traveller, a youtube vlogger who travels to less conventional parts of the globe, showing the good, the bad, and just a reality of living across different cultures and places. He’s a normal guy, even kind of awkward, with average editing skills and a lame @. Even so, he has created some very addictive and viral travel series. Give it a watch!

Youtube: Indigo Traveller