Last week's hottest news and trends from Chinese social media and digital space.

Sports and fashion: a combo here to stay in China
运动与时尚:在中国的一个新组合

Sportswear and products are not only for athletes and fitness junkies. In China, it’s becoming a fashion statement that mixes societal values with the recognition of the importance of healthy living. Learn what factors that drive this new trend of sports and fashion across China.
运动服及其相关产品现在不仅适用于运动员和健身爱好者。在中国,它正在成为一种融合了社会价值观和健康生活重要性的时尚宣言。阅读了解是哪些因素推动了中国运动和时尚的新趋势。

Read More:
阅读更多:

https://jingdaily.com/what-is-driving-demand-for-the-sports-fashion-combo-in-china/

New advertising trends in China from 2019 to have an eye on for 2020
2019年中国广告新趋势,展望2020年

Short-videos, KOLs dominating social commerce, and low-tier cities driving the next wave of consumption. New digital trends took off in China in 2019. Check out what should stay on marketers’ radar in 2020.
短视频、主导社交商务的KOL以及推动下一波消费浪潮的低线城市。2019年,中国出现了新的数字化趋势。查看2020年营销人员应该关注哪些内容。

Read More:
阅读更多:

https://www.emarketer.com/content/china-advertising-year-in-review-trends-from-2019-that-are-here-to-stay

China’s biggest internet celebrities of 2019
2019年中国最火网络名人

What does a food vlogger from rural Sichuan, a handicraft maker, a lipstick-selling live-streamer, and a news anchor have all in common? They were the hottest internet celebrities in China during 2019. Who are they and what secrets do they have?
来自四川农村的食物视频博主,手工艺品制作人,直播卖口红的流量王和新闻主播,他们有什么共同点呢?他们是2019年中国最炙手可热的网络红人,他们是谁,有什么秘密?

Read More:
阅读更多:

https://news.cgtn.com/news/2019-12-27/China-s-biggest-internet-celebrities-of-2019-MLAdzI6L8A/index.html

WeChat’s launches new features to beat Douyin
微信推出新功能欲击败抖音

WeChat’s place on the digital marketing throne is challenged by Bytedance’s Douyin (TikTok) which is offering popular features that WeChat first now starts to catch up with. See what features WeChat is integrating to come closer to Douyin.
微信在数字营销宝座上的地位受到了字节跳动的抖音的挑战,抖音提供了微信初步开始追赶的热门功能。看看微信正在整合哪些功能来更接近抖音。

Read More:
阅读更多:

https://technode.com/2020/01/01/wechat-launches-three-features-to-fight-off-douyin/

People in China turns to online Hospitals
中国人正转向线上医院

China’s healthcare industry is rapidly digitalizing. Apps such as Ping’an Good Doctor (平安好医生) are now providing innovative solutions with thousands of doctors and medical staff available just with a touch. The Online Hospital is here.
中国的医疗保健行业正迅速实现数字化,’平安好医生’等应用可提供创新的解决方案,数千名医生和医务人员一触即发,线上医院就在这里。

Read More:
阅读更多:

https://www.whatsonweibo.com/good-doctor-digital-hospitals-how-mobile-apps-are-alleviating-chinas-healthcare-problems/