Last week's hottest news and trends from Chinese social media and digital space.
Sports and fashion: a combo here to stay in China
Sportswear and products are not only for athletes and fitness junkies. In China, it’s becoming a fashion statement that mixes societal values with the recognition of the importance of healthy living. Learn what factors that drive this new trend of sports and fashion across China.
New advertising trends in China from 2019 to have an eye on for 2020
Short-videos, KOLs dominating social commerce, and low-tier cities driving the next wave of consumption. New digital trends took off in China in 2019. Check out what should stay on marketers’ radar in 2020.
China’s biggest internet celebrities of 2019
What does a food vlogger from rural Sichuan, a handicraft maker, a lipstick-selling live-streamer, and a news anchor have all in common? They were the hottest internet celebrities in China during 2019. Who are they and what secrets do they have?
WeChat’s launches new features to beat Douyin
WeChat’s place on the digital marketing throne is challenged by Bytedance’s Douyin (TikTok) which is offering popular features that WeChat first now starts to catch up with. See what features WeChat is integrating to come closer to Douyin.
People in China turns to online Hospitals
China’s healthcare industry is rapidly digitalizing. Apps such as Ping’an Good Doctor (平安好医生) are now providing innovative solutions with thousands of doctors and medical staff available just with a touch. The Online Hospital is here.