Last week's hottest news and trends from Chinese social media and digital space.

China’s most-searched keywords of 2019
2019年中国热搜关键词

Just like Google publishes a list of its most-searched keywords, the Chinese search engine, Baidu, has done the same. From Notre Dame, Avengers: Endgame, to The Wandering Earth, check what we’re searching on both inside and outside of China.
就像谷歌会发布其搜索量最高的关键字榜单一样,百度的中文搜索引擎也会如此。从巴黎圣母院,《复仇者联盟:终局之战》,到《流浪地球》,让我们看看发生在中国境内外的搜索有哪些。

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https://www.abacusnews.com/tech/baidu-vs-google-searching-inside-and-outside-chinas-great-firewall-2019/article/3042300

WeChat takes the battle against Baidu with improved search engine
微信通过改进的搜索引擎来与百度抗衡

WeChat goes further to own the throne as the Super App of China by expanding its search capabilities. Already now people can use WeChat to search on influencers, public posts, news, videos, and more. From next year you will also be able to search on music, games, memes, online stores, medical information, and stocks. You’ll never need to leave the app.
通过扩大搜索功能,微信进一步坐拥中国超级应用的宝座。现在人们已经可以通过微信来搜索有影响力人物、公众号发文、新闻、视频等。明年起,你还可以在音乐、游戏、表情包、网店、医疗信息和股票等领域进行搜索,你永远不需要离开这个应用程序。

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https://www.scmp.com/tech/article/3041811/multi-purpose-wechat-wants-be-better-search-engine

Why Luxury Brands need Tiktok
为什么奢侈品品牌需要 TikTok

Gen Z just loves Douyin or TikTok. With a +237% monthly growth during 2018 and the majority of the users under the age of 30, this is the app to tap into. But the luxury industry has barely touched the app. So read why your luxury brand should join the TikTok-frenzy right now.
Z世代只爱抖音。该应用程序在2018年以每月237%的速度增长,并且大多数用户年龄在30岁以下。但是奢侈品行业几乎没有触及该应用程序。因此,请阅读为什么奢侈品牌现在应该加入抖音狂潮。

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https://jingdaily.com/western-luxury-brands-need-tik-tok/

TikTok’s owner launches the music app, Resso
TikTok的所有者推出了音乐应用程序,Resso

Bytedance’s new music app, Resso, adds social elements such as sharing songs and its lyrics and changing fonts and background, comment about the songs and play around with gifs while listening. Check out some first impressions of the music app.
字节跳动的新音乐应用程序Resso,添加了社交元素,例如分享歌曲和其歌词以及更改字体和背景,评论歌曲以及与歌曲有关的注释,同时还可以边听歌边玩GIF。请参阅一些用户对该音乐应用的初次印象。

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https://musically.com/2019/12/19/weve-tested-bytedances-resso-app-here-are-our-first-impressions/

A new global esports federation just launched
全新的全球电子竞技联盟刚刚成立

The esports industry just got a new global federation in partnership with Tencent, the creator of the incredibly popular PUBG Mobile, and recently mobile-version of Call Of Duty. The new body aims to govern players, organizations, commercial partners, and more in the esports ecosystem.
电子竞技产业刚刚与腾讯合作成立了一个新的全球联盟。腾讯是广受欢迎的手游《绝地求生》的创造者,最近也推出了手游《使命召唤》。这个新联盟旨在管理电子竞技生态系统中的玩家、组织、商业合作伙伴等。

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https://esportsinsider.com/2019/12/global-esports-federation-tencent/