Friday Forum – We bring the hottest questions from the Chinese Social & Digital space to our brightest minds.
周五论坛——让中国社交与数字领域最热门的话题碰撞出思维火花

What H5/Wechat campaign had the best visuals during 2019 and why?
你觉得2019年哪个微信H5案例呈现了最佳视觉效果?

Rain Yang

Art Director / We Are Social

2019腾讯新文创生态大会:一花一世界 
以富于禅意的偈语为主题,以莲花为整个H5视频的开端,亦以同一朵花为结束,完成一个轮回。运用了流畅的镜头剪辑,一镜到底的运镜方式,碎片化的镜头语言,完整地展现了五个近期为人们所熟知的故事。画面风格清新,色调和谐。体验上,一花一世界,为参与用户归纳出属于自己的独特宇宙观。
Tencent Neo-Culture Creativity Conference:
With “One Flower, One World”, the H5 captures the essence of Buddhist philosophy. The H5 starts and ends with a lotus flower reincarnated. Using beautiful coloring, lens effects, and camera movements in a continues video, it tells five familiar stories. With a refreshing style, the image looks harmonious, and It reminds the users that just like the flower is a world on its own, the users have their unique universe.

图片来源于H5体验导出海报
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Candy Liu

Art Director / We Are Social

腾讯WE大会
“每一个细胞,都书写着整个宇宙的历史。哪怕一粒星尘,都足以代表整个世界”。结合主题,在设计上:画面运用粒子特效来展示宇宙中的微观世界,给用户以视觉上的震撼体验。互动简单,将照片生成微观粒子画面,呼应主题。
Tencent WE Summit: 
The origin of the universe can be found in every cell, and even stardust can represent the whole world. With that inspiration, this H5 theme uses particle effects to display in a spectacular and engaging way the microscopic worlds of the universe. With the simple interactive mechanism, images can be converted into millions of microscopic particles, echoing the theme.

图片来源于H5体验导出海报
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Halo Zhao

Senior Designer / We Are Social

长城·万里共婵娟(腾讯与中国文物保护基金会联合出品)
通过中秋赏月带领人们领略中国长城的风貌,整体视觉以“月夜”为主基调,字体及icon结合“圆月”的元素充斥整个H5,互动的动态节奏体验舒适,视觉导向清晰。
Tencent & China Foundation For Cultural Heritage Conservation:
The H5 introduces the Great Wall in the beauty of the moonlight. By leveraging people’s appreciation of the moon during the Mid-Autumn Festival, users can enjoy the design and complexity of the Great Wall in China. The interactive piece has the “Moon Night” as its focus, and it combines fonts icons and elements of the “Full Moon” to fill the entire H5. Its visual and dynamic elements are comfortable and clear.

图片来源于H5体验导出海报
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Yujia Su

Designer / We Are Social

雀巢解忧小剧场
一共以八个世界名画为恶搞对象,让名画中的主人公来演绎现代人的生活。八个小故事给用户描绘出了现代人所面对的压力和调节心情的方法。配合每个产品的特性,传播一些正能量舒压方式,在用户沉浸在故事中的同时,也能保存下那些正能量的海报分享给他人。
Nestlé: The little theatre - No more troubles
The H5 uses the characters from eight famous paintings in eight different stories to understand the life of modern people. The stories highlight the pressure that modern people experience and the way they manage it. The products are introduced as positive elements that bring joy. The immersive stories also give the users the chance to save and share posters of the paintings with others when completing the story.

图片来源于H5体验导出海报
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