Last week's hottest news and trends from Chinese social media and digital space.

Fake data scandal shows the dark side of the Chinese ads market.

Accounts and marketers faking their data has long been a major pain point for Chinese social platforms. So what happens when you mix a KOL with fake followers, a shady MCN, and an angry client? You get the story of the week.

虚假数据丑闻暴露了中国广告市场的阴暗面。

长期以来,虚假数据一直是中国社交平台的一大棘手问题。那么,如果客户愤怒地发现KOL也有虚假粉丝和可疑MCN,会造成何种局面呢?请看本周新闻。

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https://musically.com/2019/10/23/viral-post-exposes-fake-data-problem-in-chinas-kol-advertising/

WeChat bans external links asking users to invite contacts.

WeChat recently updated their guidelines and banned external links that require users to invite clicks from contacts. The users welcomed the change. A blessing from the sky or a heavy blow for companies that rely on WeChat for customer acquisition?

微信禁止邀请用户点击联系人外部链接的行为。

微信最近更新了平台规则,禁止邀请用户点击联系人外部链接的行为。用户对这一改变非常赞同。然而,对于那些依赖微信获取客户的公司来说,这一改变是福还是祸?

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https://technode.com/2019/10/21/wechat-bans-external-links-asking-users-to-spam-contacts/

Can a Star Wars story with Chinese characteristics win over the Chinese audience?

Although Disney has done extremely well with its Marvel movies, less can be said about their Star Wars franchise. Disney is now teaming up with Tencent China Literature to turn their luck around with an authentic Star Wars story with Chinese characteristics. May the force be with them.

具有中国特色的《星球大战》能赢得中国观众的青睐吗?

虽然迪士尼的漫威系列电影获得了非常好的收视率,但其《星球大战》系列电影就不尽如人意了。迪士尼目前正在与腾讯阅文集团合作,希望凭借一部具有中国特色的真实的《星球大战》故事来扭转颓势。祝他们成功。

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https://www.abacusnews.com/culture/can-star-wars-story-chinese-characteristics-sell-skywalker-saga-china/article/3033329

TikTok and other apps introduce anti-addiction mode.

Some of China’s biggest apps have been ordered to stop getting teenagers addicted by introducing options that turn off certain functions like private messages, bullet chat, and content sharing. Can this stop the youth’s craving for memes and cat videos?

抖音和其他应用程序增加了防瘾模式。

中国一些广泛应用的app已被勒令停用某些会让青少年沉迷的功能,如私信、弹幕聊天和内容共享等功能。但这真能防止年轻人沉迷于表情包和猫咪视频吗?

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https://www.scmp.com/tech/article/3033904/tiktok-and-other-video-platforms-introduce-anti-addiction-mode

Learn the secrets behind Taobao’s successful Live streamers.

Ever heard about e-commerce live streaming? With streamers generating over 350 million RMB in sales on Taobao, it’s time you find out what it is all about. Learn from one of the leading streamers how she built her successful business.

了解淘宝成功直播背后的秘密

你听说过电子商务直播吗?流媒体在淘宝上的销售额已经超过3.5亿元人民币,那你知道它到底是怎么回事吗?我们一起来看看一个成功的主播是怎样靠直播获得杰出业务的吧。

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https://jingdaily.com/6-tactics-from-taobaos-top-e-commerce-live-streamer-viya/