最新一周的新闻总结来啦,今天我们将为你分享中国社交媒体的最新消息。

 

Our new weekly summary of the latest and greatest social media news and projects for the previous week in China.

 

What about Weibo stories?

微博故事

 

Weibo Stories were first introduced in April 2017 with its interface design appearing quite similar to Instagram Stories. Let’s look at 3 main differences between these two applications.

 

微博故事最早于2017年4月推出,其设计界面与Instagram上的故事功能非常相似。现在让我们看看这两个应用程序之间的三个主要区别。

 

Firstly, Weibo Stories are primarily used by Chinese KOLs, while practically everyone is using Instagram Stories to document their own interesting “behind the scenes” moments.

 

首先,中国的微博故事的使用者主要是KOL,而在Instagram上,每个人都在使用故事功能来记录自己有趣的幕后生活。

Secondly, Instagram Stories is more feature-rich with Boomerang, hands free and rewind functions. The Boomerang function takes a burst of photos and stitches them together into a high-quality short video. The hands free function enables filming without having to press down on a button continuously. And the rewind function simply plays back video in reverse. Weibo Stories have none of these features as of yet.

 

其次,Instagram的故事功能更有特色,拥有“Boomerang”、“ hands free” 和“rewind”功能。利用“Boomerang”拍摄一组照片,可以将它们拼接成高质量的短视频。“ hands free”可以不需要多次按拍摄键就完成连续拍摄。“rewind”可以反向播放视频。目前微博故事还没有这些特色功能。

 

Lastly, Weibo has a “Hot stories” feature for its users to easily engage with popular KOLs’ while Instagram only has recommended stories based on your location.

 

最后,微博拥有一个“热门故事”,使用户可以很容易地与KOL互动,而Instagram只能推荐基于你个人地理位置的故事。

E-commerce features such as the ability to integrate links and “view more” options could be expected in the near future from Weibo. It’s time to be an early adopter of Weibo Stories and have a higher chance of getting featured on “Hot stories”!

 

在不久的将来,微博将有望实现整合链接和“查看更多”等电子商务功能,是时候成为微博故事的早期使用者,拥有更多的机会让微博故事成为自己的特色。

 

Source:

资源链接:

http://technode.com/2017/07/27/weibo-stories-the-good-the-bad-and-the-ugly/