Our new weekly summary of the latest and greatest social media news and projects for the previous week in china.
Which Fighter Wins at Social Media?
上周日，整个中国的酒吧都争相报导了拳击界的“世纪之战”--Floyd Mayweather VS Conor McGregor。但在社交媒体上又是谁赢了呢？
Bars across the major cities of China broadcasted the "Fight of the century" this past Sunday. But which of the two boxers, Floyd Mayweather or Conor McGregor, wins on social media?
Citing numbers from Hookit, the US company that tracks all-things-sponsorship in social and digital media, this article has totalled the strengths of each. To sum up, if you're a blue chip brand after the largest number of followers, then it's Mayweather. However, if your brand wants the real measuring stick of an athlete’s fan value, engagement, then McGregor pins all fighters into submission leaving them choking for their last breath.
“McGregor在社交媒体上的粉丝支持率一直相对持高。”Hookit CEO Scott Kilton如是说。
"McGregor trends way higher with fans on social media," says Hookit CEO Scott Tilton.
This article was written a bit before the actual fight, so the money men’s numbers have shifted somewhat, but its still an interesting read:
A New Shared Service in China
The Sharing Economy in China has seen a lot of businesses sprout up in the last few years: Shared apartments, cars, bicycles, umbrellas. And here is another inventive yet unusual shareable service.
A clever man staked out his business in Beijing's Sanlitun area wearing a Spiderman costume during Monday's Valentine's Day and provided all the duties of a boyfriend for a fee.
Hugs were going for the discounted rate of 3 rmb. Holding hands a mere 1 rmb!
We're not certain about his expansion plans or if he's seeking VC investment, but read more here: