Our new weekly summary of the latest and greatest social media news and projects for the previous week in china.
The Ballad of Foreign FIlms in China
The Domestic Movie Protection month is nearly over and international films are set to open again in Chinese theatres starting later this August.
By government mandate, domestic film ticket sales must at least match or ideally surpass their foreign film counterparts. To stem their popularity and control foreign film box office sales, the Chinese National Film Board uses a number of manoeuvres. Firstly, just 34 overseas film titles are permitted to be screened in Chinese cinemas per year.
It also restricts theatres to screen only domestic films during at least 3 separate occasions of the year, the summer Hollywood blackout month, Chinese New Year and the National Day holiday, which coincide with the heaviest ticket sales for cinemas.
As expected, netizens are not happy about this.
"Thanks to the domestic film protection month, I've seen too many sh*t films; I need to see some cartoon [Despicable Me 3] to wash my eyes."
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IP Laws Are Getting Serious
The era of readily available pirated films, TV series and news articles may be coming to an end in the former IP lawless state.
The National Copyright Administration of China announced a little over a week ago that they "will severely strike websites and other platforms, such as cloud storage and social media platforms, that spread unauthorized works."
Copyright crack-down announcements have come and gone over the years like the roadside DVD carts that peddled the infringing content.
And curiously missing from the list of targeted IP protection is software. With over 70% of all PCs in China running unlicensed software and even Microsoft giving up on charging for its OS in the country, the copyright watchdog was wise to ignore software in its infringement campaign.
However, by focusing their attack on specific content such as films, TV shows and news articles, the Copyright Administration may in fact have a better chance at making a cultural shift within the country.
"It will also target websites, mobile apps and WeChat accounts that publish, repost and spread news articles without authorization."
Read more of the details here: