Our new weekly summary of the latest and greatest social media news and projects for the previous week in china.
One of China’s exports is trending around the world.
Paying with a smartphone in China is as second nature as karaoke and hot pot. Everybody does it. People pay nearly everything with mobile payment, such as parking spaces, karaoke parties, and hot pot meals.
Alipay and WeChat have made great inroads to bringing mobile payment to countries as far reaching as France and Japan.
Have a closer look here:
Top 10 Social Media Sites to Connect with Chinese Consumers
This article has put together a comprehensive list and summary of the best and brightest social platforms to reach Chinese consumers. WeChat of course tops the list as the jack-of-all-trades app with flourishing global awareness. It is an obvious first choice for marketers. However, businesses would be wise to include other lesser-known internationally, but domestically popular platforms, such as Yizhibo (live streaming) and Sina Weibo (micro-blogging), in their marketing plans to reach a greater cross-section of consumers.
Read more here:
Who Will Sit On The Iron Throne?
Last Monday July 17 was the launch of the season seven premiere of Game of Thrones TV series. Let’s take a closer look at the cultural phenomena that is sweeping the world and China.
The show's popularity is undeniable as shown on the Chinese film review site Douban, giving it a rating of 9.8:
Publications and platforms have joined in the marketing excitement as seen in this clever newspaper promotion creating obituaries for all the deceased GoT characters:
Viewing parties have sprung up across major Chinese cities from Shanghai to Beijing with over a half dozen locations rebroadcasting the show on the same day.
Overall the premiere has seen exceptional social media coverage and some of the greatest television viewing numbers.