We Are Social由许多有才华和创意的员工组成。在这一集的“Creative Mix Tape”,我们精明的文案Savy将与你分享她双手真正的用处...

 

We Are Social is comprised of many talented creative individuals. In this episode of "Creative Mix Tape”, our savvy copywriter Savy will share with you what her hands were really made for…

 

 

先不要写文案了,我们去暴风城门口插旗PK啊!

World of Warcraft. Hardcore Gamer. Copywriter. And... a Female?

 

我是Savy,作为一个正直的、脱离了高级趣味copywriter,我曾经是个沉迷魔兽世界(WoW)的网瘾少女,哦,现在是网瘾少妇。

 

我曾经用手指敲出过10w+的阅读,也敲出过10w+的暴击伤害,很难说哪一个更令人沉迷。(如果老板不看这篇文章的话……那还是秒掉一个敌人比较爽。)回想起我可歌可泣的魔兽生涯,两年法师(mage),五年奶德(druid),PvE最高排名打到了世界前200,也算是可以吹上半辈子了。

 

I’m Savy, a humble copywriter who doesn’t delight in an expensive lifestyle. I was once a geeky teen girl addicted to World of Warcraft (WoW). Now? I’ve matured into a young lady. But I am still a gamer at heart.

 

My hands have written copy that has touched more than 10 000 people. These same hands have thrashed players with more than 10 000 critical damage. It’s hard to say which is more addictive. But to be really honest, killing an enemy in seconds is much more satisfying. (I hope my boss doesn’t read this.) Recalling my career in WoW, I was a mage for 2 years and a druid for another 5. In PvE (Player vs Environment), the highest rank I ever achieved was top 200 worldwide! That’s enough to brag about for the rest of my life.

WoW给了我许多灵感,而这些灵感在我思维枯竭的时候仍然偶尔冒出来给我帮助……毫不夸张地说,即使是沉浸于网游之中,如果你带着一双发现新奇事物的眼睛和热爱思考的大脑,那么你获得的知识和读许多本书、看许多场电影并没有什么本质区别。

 

WoW has given me a lot of inspiration. Whenever I run out of creative juice, I always manage to get some ideas from playing WoW. I say this without any exaggeration - you could be addicted to gaming, but as long as you're open to new experiences and love engaging in critical thinking, you'll be rewarded with an abundance of knowledge and insights. It's not much different from reading countless books and watching endless movies.

 

在魔兽里,我创造了两个人物,她们分别是我的AB面——人类女法师savy,是个四处旅行的探索狂人,有许多朋友,收集漂亮衣服玩cosplay,同时也热爱做生意赚金币,曾经垄断过全服务器的拍卖行。另外一个角色是漂亮的暗夜精灵德鲁伊,全服务器最棒的奶德!!她更冷静沉默,热爱研究攻略,享受自己成长、自行解决问题的过程。

 

I created two characters in WoW: a female mage and night elf druid; both were my alter egos. Savy the Mage is a gallivanter, really popular, loves collecting cosplay outfits, and also a magnate who once monopolized the entire server’s auction house.  As for the beautiful Night Elf Druid, she’s the most powerful druid on the entire server! She’s calm, loves studying new combat strategies, enjoys self-growth and is an independent problem solver.

那么,如何让玩游戏变成一种不浅薄的经历?

 

WoW使我成为了一个女权主义者。

 

在男女比例9:1的游戏里,女性玩家很难获得平等的尊重,如果不愿意只是在语音软件里卖个萌划划水,就要十分努力,然后把数据甩!他!们!一!脸!

赢得队友的尊重,成为团队的主心骨,与团队共同成长,这样的过程至今难忘。

 

Playing games is superficial? Well, it doesn’t always have to be.

 

WoW empowered me as a female.

 

In a game where the ratio of males to females is 9:1, it’s very challenging for females to gain the respect that we deserve. But you can fight really hard and then slap them in the face with your winning score! Gaining respect, becoming the core member and growing together with your team is a really memorable and heartening process.

WoW使我成为一个好奇心宝宝。

 

旅行中看到不同的地貌和风土,就去翻找现实中的场景;感觉金团的分配方式不公平,就去读相关的社会行为心理学著作来寻找解决方案;现实中德鲁伊教的历史遗留?加基森的海滩为什么会盐碱化?为什么兽人(orc)的最高军衔是高阶督军而人类是大元帅?时空穿越对于世界有哪些影响?……好奇心引发探索,在探索中热爱生活。

 

WoW also developed my curiosity.

 

In-game exploration exposed me to new sights and maps. This piqued my interest to find out about these locations in reality. In WoW, your alliance leader allocates game currency after a mission, but I always felt it wasn’t fair. So I read up about societal behaviour to find ways on how I could be allocated more gold. I also wondered about the history of the druid, why the beach of Gadgetzan is salty, why the highest rank for the orc was the Commander but for humans it was the Marshal, what are the effects of time-travel on the Earth and so on… Curiosity led me to search for answers, and in the process, I gained a deeper love for life. 

感谢Blizzard,他们认真地做游戏,创造了一个富含哲理和科学的世界,把细节精致到一根羊毛的颜色、一个普通NPC的悼词、一种传说生物的语言……我梦想着有一天我也能创造一个自己的世界,那里有鲜明饱满的人物,和从不干瘪生涩的冒险。

 

AFK至今,已有三年。回首我的魔兽时光,就像网易为魔兽世界写的广告语那样——我们比其他人多一个世界。

 

为了联盟!

 

Thank you Blizzard, for putting serious effort into developing such a great game and creating this scientific and logical universe with intricate details down to each strand of fur, the story behind each NPC (Non Player Character), and a unique language for these creatures… I dream that one day I’d be able to create a world of my own that houses a variety of characters and a place of endless adventure.

 

It has been 3 years since I have been AFK (Away From Keyboard). Looking back on my WoW days, it’s really just as NetEase wrote for the WoW slogan - we have one more world than the rest.

 

For the Alliance!