If you don’t live in China and have never experienced the wonders of WeChat, let us take you out from under that social media rock! Introducing WeChat – the most essential tool for marketing in China.



WeChat has been making headlines for being the ultimate super app. This messaging app is not just a platform to have text conversations. It’s a social platform, an e-wallet, a shopping mall and a game app all-in-one. Sounds too good to be true? Wait until you try it for yourself. You’ll understand why so many people - and brands - are on it.




So what exactly CAN you do to interact with your customers on WeChat? You can push marketing content, have a chat bot responding to each individual customer, show your nearest store, and even have your customers share your content to potential customers. It’s eWOM at its best. The possibilities are endless, and you’ve got to see it to believe it: