On March 1-2 in Paris, our very own We Are Social Managing Director Pete Lin gave an exclusive talk at China Connect, the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing.

3月1-2日,欧洲针对中国市场的最大数字营销论坛China Connect在巴黎举办,这个论坛聚集了对于中国消费者趋势、线上营销精通的专家们。WAS老板Pete在论坛上发表了独家演讲。

In his speech, Pete gave some thoughtful insights on using the Marketing Result Prediction Theory effectively in the China digital marketing environment.