作为中国最大的传播集团——蓝色光标的一员，We Are Social对中国的社交媒体市场有非常全面的了解，并在与遍布全球的其它分公司的交流合作中，积累了大量经验和有趣的营销方案。
As part of Blue Focus – the largest communications group in China – We Are Social have a comprehensive understanding of social media practices within the region, and the specific ways they differ to the International market.
As well as drawing on our own China centric marketing experiences, we have accumulated knowledge from We Are Social offices all over the world, meaning that our solutions have a global birth of experience behind them, as well as a deep understanding of the Chinese market itself.
The first part of this lecture will explain the context of social media in China. By analyzing the numbers of mobile internet usage, active users on top social platforms and app usage times, we will answer an important question:
Why are WeChat and Weibo the most crucial platforms for social marketing in China?